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Educational News Today
Friday, Jan 22, 2010
B-school talents take the plunge in ‘Backwaters’

Kozhikode: More than 70 business schools from across the country participated in ‘Backwaters 2010,’ a cultural and management festival hosted by the Indian Institute of Management, Kozhikode (IIM-K), which concluded on Sunday.

The winners took home prizes totalling Rs.6 lakh. Nearly 100 students were invited to compete in the final rounds held on the campus of the IIM-K at Kunnamangalam. More than 12 lakh hits were registered on the ‘Backwaters’ web site across 26 countries.
The event was supported by institutions such as Cognizant, Lenovo, ITC, TiE, KeralaIT, the Union Bank of India, NABARD, Gold Simulations, Zapak.com, HDFC Bank, Nokia and Tata McGraw-Hill. For the first time, IIM-K students participated in an awareness generation programme on animal treatment, in association with petaDishoom, making the institute one of the few premier B-schools to have supported such an initiative.

The social business plan event, ‘White Knight,’ organised in association with TiE, saw over a 100 entries with eight finalists invited to the campus to present their ideas in front of the panel of judges on solutions to problems of rural electricity, drinking water, primary education and agriculture.

Team Endeavors from SPJIMR walked away with the first prize of Rs.1 lakh, including netbooks by Lenovo.

‘Labyrinth 3,’ the online treasure hunt, organised in association with ITC and online partner Zapak, had enthusiasts across the country and abroad spending days and nights wrestling over the riddles and puzzles presented in the event. ‘Labyrinth’ was solved after five days by IIM, Indore, students, who became the first to enter the ‘Hall of Fame.’

The event of the strategy vertical, ‘C-Strat,’ organised in association with Cognizant, saw the top six teams compete in the on-campus round. The teams had the task of creating a viable acquisition strategy for Cognizant and the event was judged by a senior member of Cognizant Management. Team Cognoscenti (IIFT, Delhi) and Team Atlantis (SJMSOM, IIT, Bombay) held the first and second positions respectively.

‘Beat the Market,’ the strategy simulation game, saw unprecedented participation, and teams from IIM, Kolkata and Lucknow grabbed the top spots. Team Spartans from IIM-K won ‘Chain Reaction,’ the operations event. Other significant management events such as ‘Survivor’ (the creative marketing event), ‘Boot Kamp’ (the HR event), Bid2Win (the finance simulation game), ‘Battle for IT’ (the IT strategy event), ‘Mall Maul’ (the mall design event) and ‘ERudite’ (the equity research event) generated immense enthusiasm in their respective domains. Prizes for the on-campus events included latest Netbooks sponsored by Lenovo.

This edition of ‘Backwaters’ saw the in-house radio of IIM-K, K-Dio, going live online. This event was presented in association with Red FM and a huge number of students from across the country tuned in to listen to the broadcast.

Cultural events
Cultural events such as ‘Navras’ (a dance competition) and ‘Kouture’ (the Fashion Show) saw participation from across the country. The Rock show, ‘Battle of Bands,’ presented along with ‘Sieben,’ was a major draw. The cultural events were partnered by Nokia, Vodafone, Sieben, Indigo Nation, Radico Khaitan and ColorMedia Solutions.

The final night of Backwaters 2010 saw a memorable performance by the band Indian Ocean.
Courtesy: The Hindu
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